Sahuayomanía Loyalty Program Sahuayo® rewards its 300,000+ registered clients through a transparent and automated points system.

Sahuayo

Client
Sahuayo
Deliverables
User Research
Fulfillment
Digital Design
Loyalty Platform

Sahuayo® is one of Mexico’s leading grocery wholesalers, with a loyal customer base of over 300,000 registered clients and 12,000+ active participants per month, who earn points on their purchases to redeem for exclusive rewards. We streamlined and automated the points calculation process, ensuring full transparency by processing over one million invoices per month, applying payments on time, and managing 25,000+ business rules based on product type, season, region, brand, and sub-brand. Additionally, we developed a dedicated online auditing module for participating brands, allowing them to analyze sales data by branch and defined time periods, enhancing visibility and strategic decision-making.

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